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HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)

ISBN : #1633694607 | Date : 2013-03-12

Description :

PDF-d3497 | To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth … HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)


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[Pub.48TQu] HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker) PDF | by Harvard Business Review


HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker) by by Harvard Business Review

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Strategy Marketing Approach Kenneth Simmonds PDF D0152a337

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Strategy and Marketing: A Case Approach PDF




by Kenneth Simmonds : Strategy and Marketing: A Case Approach

ISBN : #0860036456 | Date : 1986-04

Description :

PDF-4ae6a | Book by Simmonds, Kenneth… Strategy and Marketing: A Case Approach


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Strategy and Marketing: A Case Approach by by Kenneth Simmonds

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Strategic Management and Marketing in the Service Sector PDF




by Christian Gronroos : Strategic Management and Marketing in the Service Sector

ISBN : #0862380596 | Date : 1984-11

Description :

PDF-428ce | … Strategic Management and Marketing in the Service Sector


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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth PDF




by Scott M. Davis : Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

ISBN : #0787962554 | Date : 2002-09-17

Description :

PDF-47853 | In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn– two of the nation’s foremost experts on brands– map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-dri… Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth


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[Pub.24CCJ] Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth PDF | by Scott M. Davis


Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by by Scott M. Davis

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Global Marketing Strategies PDF




by Jean-Pierre Jeannet : Global Marketing Strategies

ISBN : #8185502854 | Date : 2002-09-01

Description :

PDF-d59d7 | The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any industry sector, and any country. The emphasis on prac… Global Marketing Strategies


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Global Marketing Strategies by by Jean-Pierre Jeannet

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Grocery E-commerce: Consumer Behaviour And Business Strategies PDF




by Mogens Bjerre : Grocery E-commerce: Consumer Behaviour And Business Strategies

ISBN : #1845422988 | Date : 2005-10-05

Description :

PDF-77303 | This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the s… Grocery E-commerce: Consumer Behaviour And Business Strategies


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[Pub.94nTC] Grocery E-commerce: Consumer Behaviour And Business Strategies PDF | by Mogens Bjerre


Grocery E-commerce: Consumer Behaviour And Business Strategies by by Mogens Bjerre

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NEW Game Selling Customers Multiply PDF C48352c66

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The NEW Game of Selling: Attract, Convert, and Keep More Customers – and Multiply Profits PDF




by Mitch Axelrod : The NEW Game of Selling: Attract, Convert, and Keep More Customers – and Multiply Profits

ISBN : #0991580702 | Date : 2014-03-18

Description :

PDF-f65a4 | Sales master Mitch Axelrod distills 75,000 hours of selling wisdom into one success playbook that shows you how to win today’s sales game in any industry and in any economy. Up your game, lead the field and be the indispensable trusted voice with NEW Game plays: • Attract people searching for what you sell and who are ready to buy it now. Never make another cold call again. • Qualify a per… The NEW Game of Selling: Attract, Convert, and Keep More Customers – and Multiply Profits


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The NEW Game of Selling: Attract, Convert, and Keep More Customers – and Multiply Profits by by Mitch Axelrod

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Strategic Brand Management Creating Sustaining PDF 259f3974d

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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term PDF




by Jean-Noel Kapferer : Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

ISBN : #0749420693 | Date : 1997-01-01

Description :

PDF-c270b | “”Strategic Brand Management”” deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to br… Strategic Brand Management: Creating and Sustaining Brand Equity Long Term


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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by by Jean-Noel Kapferer

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Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Ayantunji Gbadamosi : Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522502823 | Date : 2016-05-31

Description :

PDF-12b7d | Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research… Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)


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[Pub.37Jaf] Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) PDF | by Ayantunji Gbadamosi


Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) by by Ayantunji Gbadamosi

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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing PDF




by Doug McKenzie-Mohr : Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

ISBN : #0865716420 | Date : 2011-03-15

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PDF-9c072 | The highly acclaimed manual for changing everyday habits—now in an all-new third edition!… Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing


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Search Engine Optimization Bible Ledford PDF Bf33f225a

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Search Engine Optimization Bible PDF




by Jerri L. Ledford : Search Engine Optimization Bible

ISBN : #0470452641 | Date : 2009-04-06

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PDF-a9a4b | Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site’s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social me… Search Engine Optimization Bible


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Search Engine Optimization Bible by by Jerri L. Ledford

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Cim Diploma Integrated Marketing Communications PDF Cf236d6ef

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Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002) PDF




by BPP : Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002)

ISBN : #0751748870 | Date : 2002-09-30

Description :

PDF-609ba | This practice and revision kit focuses on integrated marketing communications. It is part of a range of CIM study texts and practice and revision kits. Packed with exam-standard questions and model answers, these kits help to develop effective exam technique…. Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002)


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Sales Force Design Strategic Advantage PDF 6d90a4fc3

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Sales Force Design For Strategic Advantage PDF




by A. Zoltners : Sales Force Design For Strategic Advantage

ISBN : #1349508497 | Date : 2004-01-01

Description :

PDF-0bc3f | This book focuses upon the role of the sales force in today’s changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change…. Sales Force Design For Strategic Advantage


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Sales Force Design For Strategic Advantage by by A. Zoltners

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Marketing Principles and Strategy PDF




by Henry Assael : Marketing Principles and Strategy

ISBN : #0030974844 | Date : 1993-12

Description :

PDF-9fe42 | … Marketing Principles and Strategy


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Marketing Principles and Strategy by by Henry Assael

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The Business Planning Guide PDF




by David H. Bangs : The Business Planning Guide

ISBN : #079315409X | Date : 2002-06-15

Description :

PDF-655e8 | David H. “Andy” Bangs, Jr., is a longtime entrepreneur, founder of Upstart Publishing Company, bestselling author, and former banker. Calling himself “Writer, Sailor, Appreciator” (not necessarily in that order), Bangs’s genial insights on building businesses have made him one of the most sought-after experts on business planning. From his home base on the coast of New England, he has p… The Business Planning Guide


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[Pub.55QTx] The Business Planning Guide PDF | by David H. Bangs


The Business Planning Guide by by David H. Bangs

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