SiteSmart
FOR MULTIFAMILY DEVELOPERS, INVESTORS & ANALYSTS

Find the block, the parcel,
and the proof.

SiteSmart scores any address in the United States for rental demand, supply balance, affordability, and site quality, then hands you the numbers a lender or a market analyst will ask for. Proprietary scoring models, authoritative data, no black box.

No spam, ever. We only email when it's your turn to get access. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Built on the sources lenders and agencies trust.

Want to build or buy multifamily?

A SiteSmart report tells you whether a site truly fits multifamily before you commit. Enter the address and get the renter demand, supply balance, capture rate, and trusted rent benchmarks that show why.

Who it is for

01

Affordable housing developers

You answer to a state agency's market-study standards. SiteSmart speaks that language: income-qualified renter households, capture rate, penetration, rent burden as demand.

02

Attainable and workforce developers

You build 30 to 150 units on infill lots and win or lose on entitlement and land basis. SiteSmart finds the parcels, sizes the demand, and shows the capture rate before you spend on a market study.

03

Value-add investors

You buy 1960s to 1990s product and push rents. SiteSmart shows rent to income, rent burden, vacancy, and supply balance so you know where the room is.

04

Analysts and brokers

You get asked "what about this street" and need an answer today, not in three weeks.

How the score works

SiteSmart's multifamily score has four parts. Each one is computed by SiteSmart's own models from authoritative data, and each one is shown to you, with its inputs.

Demand Depth

How much renter demand is there, and which way is it moving? The depth of the renter base, the age cohorts that drive lease-ups, and the direction of household growth.

Supply Balance

Is the area under-built or saturated? Existing rental supply measured against what a market this size supports, and how much of it sits empty.

Affordability Fit

Can the renters here pay your rent? How many households qualify at the rent you are targeting, how far that rent stretches local incomes, and how much of the market is already stretched.

Site Quality

The character of the immediate area: who lives there, who works there, and what sits within reach of the site.

You set the assumptions.

Change the unit count or the target rent on the report and the capture rate and score recalculate on the spot. The default target rent is the area's median gross rent, and a one-click helper drops in the HUD one-bedroom benchmark.

Rent benchmarks without a comps subscription

Every multifamily report shows two trusted rent benchmarks side by side, by bedroom count.

HUD Small Area Fair Market Rents

For the ZIP code: 40th percentile gross rent, updated each fiscal year.

Median gross rent

For the census tract: what renters actually pay.

What lands in your report

The rent, demand, supply, and affordability numbers a reviewer will test, plus the location context that decides whether people will actually live there.

SAMPLE REPORT
Sample site · Anytown, USA
SITE SCORE78 / 100
MEDIAN GROSS RENT
$1,840
for the census tract, with the HUD benchmark beside it by bedroom count
WHAT RENTERS HERE CAN AFFORD
$1,610
the rent a median renter household carries without over-stretching
INCOME-QUALIFIED RENTER HOUSEHOLDS
1,430
can carry the target rent without over-stretching their income
CAPTURE RATE
4.2%
the share of qualifying households a 60-unit project needs
RENTER SHARE
46%
of all households in the trade area
POPULATION GROWTH
+6.2%
projected across the trade area over five years
MULTIFAMILY COMMUNITIES NEARBY
11
existing properties of five or more units, with their unit counts
HOUSING VACANCY
5.1%
across the trade area's housing stock
ALSO IN EVERY MULTIFAMILY REPORT
  • Rent to income at your target rent
  • Rent-burdened renters today
  • Supply balance against the target for this market
  • Component scores for demand, affordability, supply and site quality
  • Rent benchmarks by bedroom count
  • Jobs within a 45-minute drive
  • Walkability and public transport in the area
  • Traffic counts on the surrounding roads
  • Retail anchors in the trade area
  • Schools nearby, with their distance to the site

Figures are screening projections, not a market study.

How it works

Every template works the same way. From an address to a report you can share, in minutes, not weeks.

01

Enter an address

Search any address or drop a pin on the map. SiteSmart pulls the trade area, demographics, competitors and traffic for that location automatically.

02

Get the report

A scored report comes back in minutes, with the trade area, the competition, the demand and a projected revenue range, and the methodology behind every number.

03

Share the report

Export a PDF or share a link. Every projection traces back to real data and stated assumptions, so it holds up with a lender or an investor.

SITE AI FOR MULTIFAMILY

Ask it like you would ask your analyst.

"Which of these parcels fit a 60-unit building at 1,900 a month?" "What is the capture rate if we go to 120 units?" "Does 8-30g apply in this town?" "Summarize this corridor for a land broker." Site AI reads the report, the corridor, and the benchmarks, cites its sources, and never invents an asking rent.

Multifamily site selection, answered

Common questions from developers, investors, and analysts.

Is this a market study?+

No. It is the screening and evidence layer before one, aligned to the numbers a market study will test.

Where do the rents come from?+

HUD Small Area Fair Market Rents and the median gross rent for the tract, the same benchmarks agencies and lenders use. They are benchmarks, not asking-rent comps.

Which states have parcel data?+

Connecticut today for the corridor scan. Multifamily reports work anywhere in the United States.

Can I change the assumptions?+

Yes. Unit count and target rent are editable on every report and the score recalculates.

Does it cover affordable programs?+

The capture rate uses a minimum-income screen. HUD area median income limits are not modeled yet.

OTHER USE CASES

Ready to see SiteSmart in action?

Access is currently available by request only. Submit your details and we'll get you set up.

No spam, ever. We only email when it's your turn to get access. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.